So simply how did the wheels fall off of the wagon over at RIM? For you see, the world of corporate customers strikes far more slowly than the world of shoppers who have more choices does. This isn’t all the fault of the RIM product managers. They have been internally divided into separate client and enterprise divisions with separate account managers and business improvement managers. These two teams did not see the world the identical method and plenty of disagreements ensued.
Secondly, the RIM product managers want to alter their serious about what makes their product fascinating. Enterprise patrons had been members of the IT staff and the technical characteristics of the RIM products was what they were in search of. The RIM product managers need to fret much less in regards to the security of their product’s transmissions and extra about ensuring that users have access to and can play “Angry Birds” on their Blackberries.
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The RIM product managers would meet with corporate IT teams and based on what their wants were, the product roadmap for the BlackBerry phones can be laid out. This happened in the world of BlackBerry about two years in the past.
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- Technology work of the long run is extra akin to building velocity boats than giant naval vessels.
- Reliability, safety, and resilience are nonetheless required, however flexibility, agility, and speed usually are extra important.
- Releasing and iterating a minimally viable product based on buyer suggestions is quick turning into the norm.
That new world strikes lots faster than the enterprise-led world that RIM is used to. The good news is that this isn’t a hopeless state of affairs.
It has caught the RIM product managers abruptly: customers behave very differently from enterprise customers. What’s even worse, shoppers don’t have any central IT division that RIM product managers can meet with to seek out out what must be on their product’s roadmap.
There are three things that the RIM product managers need to do in order to get their merchandise again on track. The first is to accelerate their product growth and release schedule.
That’s when sales of BlackBerry phones to customers overtook sales to corporate users. This change in their buyer base wasn’t part of the RIM product supervisor job description.